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A rebrand for an online games supplier at the start of the dot.com era. Working with expert typographer Jeremy Tankard, I designed a new typeface ‘gameplay’ utilised in their logotype and headline advertising.
The new brand was introduced to gamplay employees through a rubber embossed brand booklet, DVD and skin transfers housed in a tin casing. Guidelines, a website and advertising followed.
The 3d robot characters I designed were made as life size models by the signage company employed for the rebrand. This project was a joy as expense came second to the need for great ideas that had impact.