EY globally is a very ambitious business with very ambitious targets to be achieved by 2020. To do this they need to attract brightest talent from UK universities. The EY Future Ready campaign looks to address this with ideas about leadership training and the skills needed to work in today's business environment. My role was to lead a small team to design the campaign which included, naming, branding and collateral, photography and video art direction, magazine design, a microsite, and After Effects digital content. The result was a bolder and focussed approach for our client which really hit the mark and set them apart.