The brief for this book was to elevate and differentiate home builders Jalcon from other brands in a crowded marketplace and convince potential new customers that a Jalcon home will be unique to them. To do this we commissioned new photography showing people and lifestyles as well as the homes themselves. We also used several print techniques to give the impression that well designed craft runs throughout the company. As a result the client picked up a new client on the strength of the brochure!