In 2011 EY was new to Facebook and wanted us to help build their audience amongst UK University undergraduates. At the time they had 300 likes and after several campaigns we got them to over 30,000 likes.
To do this we developed Facebook apps based on quizzes and mental puzzles which took place during the yearly Milkround. The campaigns were supported with advertising including digital posters, flyers, clean floor advertising and pub quizzes. As a result EY climbed to 8th position in the TT100 – their highest ever ranking and closer to competitors.