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Child Cancer Foundation

The Child Cancer Foundation supports younger children and their families through cancer. During the briefing we learned about all the stories of people they have helped but it was the case of little Addie and her family that struck a chord. For their Annual Review we focussed on the ‘Beads of Courage’ that get given to children who go through treatment for cancer. They earn a bead per treatment, and literally have thousands of them by the end of their treatment. We felt the power of telling this story and all the people involved would hit home the hardest.

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