Typically Restaurant Brands – that’s KFC, Pizza Hut, Starbucks, and latterly, Carl’s Jr. – focuses its annual report on its operations rather than its achievements. 2016 took a different approach.
In this case, our strategy was to reflect Restaurant Brands’ excellent customer relationships and assure the investment community that the company was a master in building and maintaining brand experiences. An online search of social media channels confirmed great numbers of customers totally consumed by, passionately involved and in love with their brands.